Yahoo / Microsoft Search Update
Last year Yahoo and Microsoft announced a search alliance, which has already been rolled out in the States. It’s now our turn with the following core times: Organic Search to transition in Jan-11 Paid...
View ArticleGoogle Webmasters Search Query Tool Update
Recently announced on the Google Blog is the update of their Search Query tool for Webmasters. Essentially they will now be rounding figures to two significant numbers, rather to two or three digits as...
View ArticleSuperbowl Ads & Search Campaigns
A great article from Search Engine Land about US Superbowl commercials’ impact on search results. It also reviews the success or failure of the search strategies for the companies involved. Vannessa...
View ArticleDirty Little Secrets Of Search
A great article about the use of SEO black hat campaign operatives for a large US retail chain published in The New York Times. It also provides a good beginners insight into search engine optimisation...
View ArticleTop 13 Social SEO Ranking Factors
Interesting article highlighting the top 13 SEO ranking factors for social media. Summary below with full explanation in the original article link above. Number of Followers (Twitter) Quality of...
View ArticleThe Periodic Table Of SEO Ranking Factors
Break away from the complication of SEO and nerd up with a very useful reference periodic table! SEO – seems like alchemy to the uninitiated. But there’s a science to it. Search engines reward pages...
View ArticleDirect Traffic Getting Too Much Credit
Looking beyond last click attribution isn’t a new approach, but still is something many marketers aren’t actively doing. A recent study by Slingshot SEO highlights the importance of multi-touch...
View ArticleGoogle Panda Continues to Roll Out
The Panda updates continue to Google’s natural search algorithm with the latest release focussing on low-quality websites. Google made the announcement via Twitter and estimates 1.6% of queries will be...
View ArticleGoldilocks SEO – What’s “Just Right”?
Good infographic from SearchEngineLand on the main elements of SEO, splitting them into: Too hot – which the search engines will likely consider spammy and de-value you Too cold – which won’t hit the...
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